We believe scent is the most powerful sense we have, but the least understood.

A great perfume can transport you to any place, a completely new world.

Each of our fragrances are created with a story to experience and share. 

We are born in the city, we love the urban landscape. 

We’re inspired by the energy it provides and the beauty in its imperfections.

We believe in the French poet Charle’s Baudelaire’s take on life “What strange phenomena we find in a great city, all we need do is stroll about with our eyes open. Beauty is always bizarre and strangeness is a necessary ingredient in it.” 

All our scents aim to paint a vivid picture of city life from its places, spaces, landscapes, materials, objects and experiences. From the past, the present and its future.

We believe as the world continues to speed up, it’s more important to slow down. 

It’s how we craft our fragrances, slowly. All are soulfully prepared over many months and thoughtfully hand-filled, packed and mailed from the beating heart of Melbourne in a warehouse.

All our fragrances are vegan friendly, cruelty free, and non-gendered. Always.

Mary and Andrew

To enter the world of flaner is to explore a wardrobe of fragrances that invites everyone to express a different part of themselves in any occasion they desire.

Mary and Andrew have consciously created a range of fragrances from diverse olfactive families to help people easily explore the world of perfumery in a way that helps uncover a signature style or identity through fragrance.

It’s a journey, come and enjoy it.







We believe as the world keeps speeding up, it’s more important to slow down.

After all, those who wander aren’t all lost.

We find beauty in the city

Flâner was inspired by the idea of wandering through cities without a destination.

Our fragrances are drawn from real observations rather than imagined escapes.

Rain on tram tracks. Burnt timber. Spring flowers pushing through concrete.

Rather than transporting people somewhere else, we prefer to reveal the beauty that already exists around us.

Human experiences matter

As the world becomes increasingly digital, physical experiences feel more important than ever.

Our stores are designed to encourage curiosity, conversation and discovery. Spaces where people can slow down, explore fragrance and connect with our team.

Every fragrance is poured by hand in our Pouring Studios, creating a direct connection between the maker and the wearer.

We believe some things are simply better experienced in person.

Fragrances should be worn, not saved

We create distinctive fragrances designed to become part of life and transcend occasions.

Fragrance was originally intended to be worn regularly and enjoyed generously. We believe the best fragrances become part of a person's routine, identity and memories.

Slow is a luxury

The world continues to become faster, louder and more digital. We believe there is beauty in slowing down, in noticing the details that are often overlooked as we move through life.

Everything we create begins with this idea.

We find beauty in the city.

flâner was inspired by the idea of wandering through cities without a destination.